BODHA Branding Guidelines
Name Always written as BODHA (all caps). Never "Bodha" or "bodha."
Tone Calm, considered, and editorial. Avoid promotional or discount-led language. BODHA is not a "deal" brand.
Imagery Use only approved product images provided by BODHA. Do not alter, filter, or crop images without permission. Do not use imagery that conflicts with BODHA's aesthetic — clean, natural, minimal.
Logo Use only the approved logo files provided. Do not alter colors, proportions, or add effects.
Claims BODHA fragrances are made from natural, safe and responsibly sourced ingredients. Do not make unsubstantiated health or wellness claims.
What to avoid
- Discount or urgency language ("limited time," "sale," "cheap")
- Comparisons to other fragrance brands
- Unauthorized coupon codes
