| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Affiliate sales use "Last-Click Wins". If a user clicks an internal paid ad (Google/Bing/FB/IG) after your link but before buying, the internal tracking pixel claims credit. The affiliate transaction is de-duplicated, and commission is declined. |
| PPC Brand | | | |
| PPC Generic | | | De-duplicated against internal Google/Bing generic search campaigns. |
| Email Advertising | | | De-duplicated against our internal, in-house subscriber email marketing campaigns. |
| Display Advertising | | | De-duplicated against internal Meta/Facebook paid display ads. |
| Direct Partnerships |  |  | |
| Price Comparison | | | De-duplicated against our direct, in-house corporate price comparison contracts (including Idealo UK) to avoid double-payouts on performance traffic |
| In House Publisher Programme | | | |
| Other Affiliate Networks | | | Sales are de-duplicated against our Impact Radius affiliate network using a 'Last-Click Wins' model via our master tag logic. We do not dual-reward; the network that drove the final converting click receives the commission. |
