EXEAT Brand Guidelines
Publishers must promote EXEAT in a manner consistent with its positioning as a British luxury tennis and courtwear brand for women. Copy should be accurate, elegant and brand-appropriate, with emphasis on EXEAT’s key credentials: award-winning British luxury courtwear, handmade in the UK, pioneering sustainable fabrics, flattering fit, female-founded, and fashion-led design for tennis, padel, pickleball, golf and club living.
Publishers may use approved EXEAT imagery, product names, descriptions and press materials solely for the purpose of promoting EXEAT through the affiliate programme. Imagery must not be altered in a way that misrepresents the product, brand, colour, fit or quality.
Publishers must not make misleading claims, advertise fake discounts, use expired or unauthorised voucher codes, imply an official partnership without approval, or present EXEAT as a discount-led brand.
Paid search, brand bidding, direct linking, CSS, shopping ads, retargeting, email activity and paid social activity require prior approval where applicable under the programme terms.
EXEAT must not be promoted alongside adult, illegal, offensive, discriminatory, political extremist, misleading or low-quality content, or in any context that could damage the brand.
All product pricing, availability, delivery information and promotional messaging must be kept accurate and up to date. EXEAT reserves the right to request edits or removal of any content that does not meet these brand guidelines.
