| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | |
| Content |  |  | Content, editorial, shopping, fashion, sport, luxury, sustainability and lifestyle publishers are strongly welcomed. |
| Discount Code |  |  | |
| Email |  |  | Email activity must be approved in advance by EXEAT. Publishers must only contact audiences who have given appropriate consent and must comply with applicable data protection and marketing laws. |
| Loyalty |  |  | |
| Search |  |  | |
| Behavioural Retargeting |  |  | |
| Media Brokers |  |  | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. |  |  | Publishers must promote EXEAT in a brand-appropriate way. No adult, illegal, offensive or misleading content, fake discounts, brand bidding, cookie stuffing, forced clicks, adware, spyware or activity harmful to EXEAT. |