BRAND GUIDELINES Cinema Puzzles
Brand Overview
Cinema Puzzles transforms iconic film moments into premium collectible puzzles featuring officially licensed scenes from beloved films.
Founded by award-winning screenwriter and entrepreneur Michael Elliot, the brand reimagines storytelling as a hands-on experience for movie lovers, collectors, and anyone who believes stories should live beyond the screen.
Built at the intersection of film, culture, nostalgia, and connection, Cinema Puzzles creates a new way to experience storytelling together.
Core Positioning
Movies as puzzles.
Brand Promise
Re-experience iconic film moments, piece by piece.
What Makes Cinema Puzzles Different
Officially licensed film imagery from major studios
Premium, collector-quality design
Created by award-winning screenwriter Michael Elliot
Built for fandom and connection
Designed to be displayed and experienced
Tone of Voice
WE ARE…
Culturally Fluent
Understands movies, fandom, nostalgia, awards season, and iconic moments.
Opinionated
Has takes. Favorite endings, underrated films, best kisses, Oscar snubs.
Elevated
Curated, premium, intentional, beautifully packaged.
Social
Designed for sharing, gifting, gathering, and conversation.
Smartly Playful
Witty, charming, subtle fun.
Emotional
Understands movies are tied to memories, identity, and feelings.
WE ARE NOT…
Chronically online
Meme-chasing
Snobby or gatekeeping
Try-hard luxury
Generic
Childish
Corny
Content Themes
Recommended content includes:
Movie Night
Date Night
Game Night
Hosting
Gift Guides
Film Nostalgia
Collecting
Family Activities
Entertainment Essentials
Screen-free connection
Creative Direction
Content that performs best:
✓ Personal recommendations
✓ Lifestyle integration
✓ Gifting moments
✓ Storytelling over product shots
✓ Demonstrating the build experience
Creator + Publisher Guidance
Prioritize:
- Experience over promotion
- Connection over conversion
- Storytelling over sales language
- Lifestyle over static product imagery
- Show how Cinema Puzzles fits naturally into:
- movie nights
- hosting
- date nights
- family moments
- fandom and collecting culture
