Please click here to add your branCariSpray Branding Guidelines
Brand Names
- CariSpray (always one word, capital C and S)
- OralAdvance Labs (always two words, capital O and A)
- Do not abbreviate or alter brand names
Logo Usage
- Use only official CariSpray or OralAdvance Labs logos provided in the Documents tab
- Do not stretch, distort, recolour, or alter logos in any way
- Maintain clear space around the logo at all times
Colours
- Adult line: Turquoise #20B2AA, Navy #2C3E50
- Kids line: Green #4CAF50, Orange #FF9800
- Do not use colours that clash with or misrepresent the brand
Fonts
- Headlines: Inter (Bold/Semibold)
- Body: Roboto (Regular/Light)
Tone of Voice
- Science-backed but accessible
- Trustworthy, clean, family-friendly
- Do not use fear-based or alarmist language
- Do not make unauthorised medical claims
Prohibited
- Do not claim CariSpray cures, treats, or prevents any medical condition
- Do not use before/after imagery implying medical treatment
- Do not use competitor brand names in conjunction with CariSpray
For brand assets and approved creatives contact: partners@trycarispray.comding guidelines. If you do not have branding guidelines, enter 'No branding guidelines.'
