EngageBay Affiliate Branding GuidelinesIntroduction
These branding guidelines are designed to help affiliates, partners, publishers, and content creators represent EngageBay consistently and professionally across marketing channels.
The goal is to maintain strong brand consistency while enabling affiliates to create high-converting campaigns, comparison content, reviews, videos, advertisements, and educational materials.
Brand OverviewBrand Positioning
EngageBay is an AI-powered all-in-one CRM platform built for small and mid-sized businesses.
The platform combines:
- Marketing Automation
- Email Marketing
- Sales CRM
- Helpdesk & Customer Support
- Live Chat
- AI-powered productivity tools
into one affordable and easy-to-use platform.
Core Messaging Themes
Affiliates should focus messaging around:
- Affordability
- Simplicity
- All-in-one functionality
- AI-powered productivity
- SMB growth
- Operational efficiency
- CRM consolidation
Approved Brand MessagingRecommended Messaging
Short Description
EngageBay is an AI-powered all-in-one CRM platform designed for small and mid-sized businesses.
Medium Description
EngageBay combines marketing automation, email marketing, sales CRM, and customer support tools into one affordable platform built for growing businesses.
Recommended Value Propositions
- Affordable alternative to enterprise CRMs
- All-in-one customer engagement platform
- AI-powered CRM for growing businesses
- Marketing, sales, and support in one platform
- Simplify customer engagement with one unified system
Messaging Do’s and Don’tsApproved Messaging
Affiliates may use:
- “Affordable CRM”
- “AI-powered CRM”
- “All-in-one CRM”
- “CRM for small business”
- “Marketing automation platform”
- “Customer engagement platform”
Prohibited Messaging
Affiliates may NOT:
- Claim official partnership unless approved
- Use misleading earnings claims
- Use fake discounts or coupons
- Misrepresent pricing or features
- Claim EngageBay is free if referring to paid plans
- Impersonate EngageBay employees or representatives
Logo Usage GuidelinesApproved Logo Usage
Affiliates may:
- Use official EngageBay logos provided in the asset kit
- Resize logos proportionally
- Use transparent PNG logos
- Use logos in reviews, tutorials, comparison content, and promotional creatives
Restricted Logo Usage
Affiliates may NOT:
- Stretch or distort logos
- Change logo colors
- Add visual effects to logos
- Overlay logos on cluttered backgrounds
- Modify logo elements
- Use outdated logos
Logo Spacing
Maintain clear space around the logo to ensure readability and brand visibility.
Brand ColorsPrimary Colors
Purple
Orange
White
Dark Gray
Affiliates should prioritize these colors when creating banners, social creatives, or promotional materials.
TypographyRecommended Fonts
Primary:
- Inter
- Open Sans
- Helvetica
- Arial
Typography Guidelines
- Use clean modern sans-serif fonts
- Maintain readability across devices
- Avoid decorative or heavily stylized fonts
- Use bold headlines with concise supporting text
Product ScreenshotsApproved Usage
Affiliates may use official product screenshots for:
- Blog posts
- Review articles
- Tutorials
- Social media
- YouTube thumbnails
- Comparison content
- Landing pages
Screenshot Restrictions
Affiliates may NOT:
- Modify UI screenshots deceptively
- Add fake metrics or dashboards
- Remove EngageBay branding
- Misrepresent product functionality
Affiliate Content GuidelinesRecommended Content Types
High-performing content includes:
- CRM comparisons
- Product reviews
- Software tutorials
- Marketing automation guides
- AI CRM educational content
- Small business productivity content
- SaaS recommendation articles
Recommended SEO Topics
- Best CRM for small business
- HubSpot alternatives
- Affordable CRM software
- AI CRM platform
- CRM with email marketing
- Marketing automation software
Paid Advertising GuidelinesAllowed PPC Activity
Affiliates may bid on:
- Generic CRM keywords
- Marketing automation keywords
- Competitor comparison terms
- Educational SaaS search terms
Restricted PPC Activity
Affiliates may NOT:
- Bid on “EngageBay” branded keywords
- Use EngageBay in display URLs
- Run misleading ads
- Direct-link branded PPC traffic to EngageBay
Restricted examples:
- EngageBay
- Engage Bay
- EngageBay CRM
- EngageBay pricing
- EngageBay login
- EngageBay coupon
Social Media GuidelinesRecommended Social Positioning
Affiliates should focus on:
- Business growth
- CRM productivity
- Automation efficiency
- AI-powered workflows
- Sales and marketing alignment
Social Media Restrictions
Affiliates may NOT:
- Create fake EngageBay social accounts
- Pretend to represent official EngageBay support
- Use misleading claims or fake testimonials
Brand Reputation Standards
Affiliates are expected to:
- Maintain professional promotional standards
- Publish accurate product information
- Avoid deceptive tactics
- Follow applicable advertising laws and platform policies
EngageBay reserves the right to request removal of misleading or non-compliant promotional content.
Contact & Support
Affiliates requiring additional creative assets, brand approvals, or promotional guidance should contact the EngageBay affiliate team.
Final Notes
Strong affiliate partnerships are built on:
- Trust
- Consistency
- Clear messaging
- Accurate positioning
- High-quality educational content
Affiliates who create valuable content and properly position EngageBay as an affordable all-in-one CRM solution are more likely to achieve strong long-term conversion performance.
