Publishers must represent WCE2026 accurately, professionally, and in a brand-safe manner.
Brand name:
- Approved names include “WCE2026” and “World Cup Explorer 2026”.
- Do not use misleading variations, misspellings, or names that imply official tournament status.
- Do not present WCE2026 as “the official World Cup app,” “official FIFA platform,” or similar.
Brand positioning:
WCE2026 is an independent digital travel and fan-experience platform for people planning and exploring the 2026 World Cup journey. Publishers may describe WCE2026 as an AI-assisted travel planning and fan-experience platform, but must not imply official FIFA, World Cup, tournament organizer, ticketing, hospitality, team, or venue affiliation.
Required disclaimer:
Publishers must not suggest that WCE2026 is affiliated with, endorsed by, sponsored by, or officially connected to FIFA, the FIFA World Cup, or any official tournament organizer.
Logo and creative assets:
Publishers may only use approved WCE2026 logos, screenshots, descriptions, banners, and creative assets provided through Awin or directly by WCE2026.
Publishers may not alter, distort, recolor, crop, or combine WCE2026 brand assets in a misleading way.
Prohibited brand use:
Publishers may not:
- Use WCE2026 branding in adult, gambling, hateful, extremist, illegal, misleading, or unsafe content.
- Use FIFA, World Cup, official tournament, team, player, venue, or host city marks in a way that violates third-party rights or implies endorsement.
- Claim WCE2026 sells official match tickets, hospitality packages, or official tournament access.
- Register domains, social handles, ads, or pages using WCE2026 brand terms, misspellings, or confusingly similar variations.
- Use WCE2026 branding in paid search titles, descriptions, display URLs, or landing pages without written approval.
Tone:
Publisher content should be helpful, accurate, travel-focused, fan-friendly, and culturally respectful. Avoid exaggerated, misleading, or official-sounding claims.
