These guidelines ensure that the Lotus N Rose brand is represented consistently and accurately across all affiliate activity. Please read carefully before creating any promotional content.
1. Brand Identity
Lotus N Rose is a mid-luxury, British-inspired fashion and jewellery brand. Our identity is built around timeless elegance, femininity, and quality craftsmanship. All affiliate content should reflect these values and maintain the sophistication of our brand image.
Our brand is:
- Elegant and refined
- Feminine and graceful
- Quality-focused and sustainable
- British-inspired and timeless
Our brand is not:
- Loud, flashy, or trend-driven
- Discount-led or fast fashion
- Casual or streetwear-oriented
2. Brand Name Usage
- The correct brand name is Lotus N Rose — always written exactly as shown
- Do not write it as "Lotus and Rose", "Lotus & Rose", "LotusNRose", or any other variation
- The brand name should never be altered, abbreviated, or combined with other words
- Always capitalise the B in Brand when referring to us formally
3. Logo Usage
- Only use the official Lotus N Rose logo provided through the AWIN platform
- Do not stretch, distort, recolour, or alter the logo in any way
- Maintain clear space around the logo at all times — do not place other text or graphics too close to it
- Do not place the logo on busy or clashing backgrounds that reduce its legibility
- Do not recreate or imitate the logo in any form
4. Imagery & Photography
- Only use official Lotus N Rose product images and lifestyle photography provided through the AWIN platform
- Images must not be cropped, filtered, heavily edited, or altered in a way that misrepresents the product or brand aesthetic
- Do not use low-resolution images that may appear pixelated or unprofessional
- Do not overlay text, logos, or watermarks directly onto product images without prior approval
- Third-party imagery representing Lotus N Rose products is not permitted
5. Tone of Voice
All affiliate content referencing Lotus N Rose should reflect our brand tone:
- Elegant but approachable — sophisticated without being cold or distant
- Confident and assured — speak with clarity and conviction
- Authentic and considered — avoid exaggerated claims or overly salesy language
- Warm and feminine — speak to our audience as a trusted style companion
Avoid language that is overly casual, sensationalist, or inconsistent with a mid-luxury positioning. Phrases such as "cheap", "bargain", or "deal" are not in keeping with the Lotus N Rose brand.
6. Colour & Design
When creating bespoke promotional content, keep designs clean, minimal, and elegant. Where possible, align with the brand's visual palette of soft, muted, and classic tones. Avoid garish colour combinations or cluttered layouts that conflict with the brand's refined aesthetic.
7. Advertising & Paid Media
- Affiliates must not run paid search ads bidding on the brand keyword "Lotus N Rose" or any close variations without prior written approval
- Affiliates must not create ads that could be mistaken for official Lotus N Rose communications
- All paid social and display content must clearly identify the publisher as an independent affiliate
8. Disclosure & Compliance
All affiliate content must include a clear and prominent disclosure that the content contains affiliate links, in accordance with ASA (Advertising Standards Authority) guidelines and the UK's CAP Code. This applies to blogs, social media posts, email newsletters, and any other form of promotional content.
Example disclosures:
- "This post contains affiliate links. I may earn a commission if you make a purchase."
- "AD | Affiliate"
9. Content Approval
Affiliates are not required to seek approval for standard promotional content using provided assets. However, any bespoke creative campaigns, dedicated brand features, or content that significantly deviates from these guidelines should be submitted to lotusnroselondon@gmail.com for review before publication.
10. Questions & Support
If you are unsure about any aspect of these guidelines or need additional assets, please contact us at lotusnroselondon@gmail.com and our team will be happy to assist.
