Brand Name Our brand name is "arkitaip" - always lowercase, always one word. Do not capitalise (Arkitaip, ARKITAIP), hyphenate (arki-taip), or separate (arki taip). Please ensure correct spelling across all content, URLs, ad copy, and social posts.
Brand Positioning arkitaip is a considered, slow-fashion womenswear brand. Our pieces are designed in London and made in Portugal from European linen and natural fabrics. When describing the brand, please reflect this positioning accurately. Appropriate terms include: considered, timeless, European linen, made in Portugal, independent, small-batch. Do not describe arkitaip as: fast fashion, budget, cheap, discount, bargain, high street, or mass-produced.
Imagery Partners may use product imagery and campaign assets provided through the Awin platform or shared directly by arkitaip. Images must not be cropped, filtered, overlaid with text, or altered in any way without prior written approval. Do not use imagery sourced from third-party sites, customer social media, or any unofficial source. If you require additional imagery, please contact hola@arkitaip.com.
Tone of Voice Our brand voice is polished but relaxed - warm, confident, and understated. We avoid hyperbole and heavy promotional language. Please do not use language such as "MASSIVE SALE," "CLEARANCE," "GRAB IT BEFORE IT'S GONE," or similar urgency-driven copy in association with arkitaip.
Content Restrictions Partners must not associate arkitaip with content that is misleading, defamatory, discriminatory, sexually explicit, politically partisan, or otherwise inconsistent with our brand values of inclusivity, sustainability, and considered consumption. arkitaip must not appear alongside counterfeit goods, fast-fashion competitors, or content promoting excessive consumption.
Website Representation Partners must not represent their website, social media account, or any other platform as an official arkitaip channel, or imply any official partnership, endorsement, or employment relationship unless agreed in writing. Affiliate sites must be clearly distinguishable from arkitaip.com.
Product Descriptions When describing arkitaip products, partners should use the product names, descriptions, and details as listed on arkitaip.com. Do not invent product claims (e.g. "organic," "vegan," "hypoallergenic") that are not stated on our site.
Approval arkitaip reserves the right to request the removal of any content that does not comply with these guidelines. Continued breach may result in suspension or removal from the programme.
