Pura Vida Brand Style Guide (Awin Partners)
About the Brand
Pura Vida creates handcrafted jewelry and accessories inspired by a relaxed, coastal lifestyle. The brand focuses on everyday style, self-expression, and meaningful connections, while supporting artisan communities around the world.
Promotional Guidelines
- Keep messaging clean, approachable, and lifestyle-focused.
- Highlight effortless style, gifting moments, and everyday wearability.
- Avoid overly promotional or aggressive sales language.
- Content should feel authentic, polished, and easygoing.
Creative Use
- Use only approved logos and imagery available through the Awin platform whenever possible.
- Do not alter logos or overlay text on product imagery.
- Prioritize bright, natural visuals with lifestyle-driven photography.
- Keep layouts clean and uncluttered.
Voice & Tone
- Friendly and conversational
- Relaxed and polished
- Positive and straightforward
- Avoid overly trendy language or hard-sell messaging
Important Notes
- Promotions should reflect only current, approved offers.
- Do not advertise discounts or promo codes that have not been officially provided.
- Avoid referencing competitors or comparative pricing claims.
- Ensure all content aligns with Pura Vida’s relaxed, lifestyle-driven brand image.
