| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | The rule is that the last referrer wins |
| PPC Brand |  |  | The rule is that the last referrer wins |
| PPC Generic |  |  | The rule is that the last referrer wins |
| Email Advertising |  |  | The rule is that the last referrer wins |
| Display Advertising |  |  | The rule is that the last referrer wins |
| Direct Partnerships |  |  | The rule is that the last referrer wins |
| Price Comparison |  |  | The rule is that the last referrer wins |
| In House Publisher Programme |  |  | The rule is that the last referrer wins |
| Other Affiliate Networks |  |  | The rule is that the last referrer wins |