Beaucoup

Beaucoup

Terms and Conditions

Beaucoup London Branding Guidelines

These Branding Guidelines apply to all affiliates, publishers, media partners, influencers, and promotional partners participating in the Beaucoup London affiliate programme or promoting the brand in any capacity.

About Beaucoup London

Beaucoup London is a London-based luxury florist specialising in premium floral arrangements, luxury gifting bouquets, bridal florals, and event flowers. The brand serves clients seeking high-end floral design, refined presentation, and exceptional service.

Beaucoup London should always be represented as a premium luxury brand.

Brand Positioning

Beaucoup London should be positioned as:

  • Luxury
  • Premium
  • Elegant
  • Sophisticated
  • Design-led
  • High-end gifting focused
  • Editorial and aesthetically driven

Publishers and partners should avoid positioning Beaucoup London as:

  • Cheap
  • Budget
  • Mass-market
  • Discount-focused
  • Promotional or sales-led
Tone of Voice

All content featuring Beaucoup London should maintain a refined, elevated, and premium tone.

Preferred wording includes:

  • Luxury flowers
  • Premium floral arrangements
  • Elegant bouquets
  • High-end gifting
  • Sophisticated floral design
  • Luxury flower delivery
  • Same-day luxury flower delivery London

The following wording should be avoided:

  • Cheap flowers
  • Bargain bouquets
  • Budget florist
  • Discount flowers
  • Affordable flowers
  • Sales-heavy or aggressive promotional language
Imagery Guidelines

Only approved or official Beaucoup London imagery should be used where possible.

Imagery should:

  • Reflect a premium and editorial aesthetic
  • Be clean, elegant, and visually refined
  • Showcase bouquet detail, floral quality, and packaging presentation
  • Maintain accurate colours and product representation

Publishers and partners may not:

  • Use low-resolution imagery
  • Apply excessive filters or editing
  • Distort product presentation
  • Use misleading imagery
  • Alter official brand visuals or photography
Logo Usage

The Beaucoup London logo must only be used in its original form.

Publishers may not:

  • Alter logo colours
  • Stretch or distort the logo
  • Add overlays, effects, or graphics
  • Recreate or imitate the logo

Approved brand assets may be requested directly from Beaucoup London.

Pricing & Promotional Positioning

Beaucoup London is a premium florist and should not be marketed as a discount-led business.

Publishers and affiliates may not:

  • Advertise fake or unauthorised discounts
  • Promote expired offers
  • Use misleading pricing claims
  • Position Beaucoup London as a coupon or deal-based brand

Only officially approved promotional offers or discount codes may be used.

PPC & Keyword Restrictions

Affiliates and publishers are strictly prohibited from bidding on or targeting the following keywords and variations across any paid advertising platforms including Google Ads, Bing Ads, Meta Ads, or similar services:

  • Beaucoup
  • Beaucoup London
  • www.beaucouplondon.co.uk
  • Any misspellings or variations of the Beaucoup brand name
  • Any trademarked Beaucoup-related terms

Publishers may not:

  • Use the Beaucoup brand name in paid search advertisements
  • Use the brand name in display URLs
  • Direct link PPC advertisements to the Beaucoup London website
  • Impersonate or appear to represent the official brand
  • Divert branded traffic through paid advertising

Any breach of PPC restrictions may result in immediate removal from the affiliate programme and reversal of unpaid commissions.

Editorial Positioning

Beaucoup London performs best within:

  • Luxury gifting guides
  • High-end lifestyle publications
  • “Best florists in London” editorial features
  • Premium wedding and event content
  • Luxury London recommendations
  • Concierge and high-net-worth lifestyle content

Preferred positioning includes:

  • Luxury florist London
  • Premium flower delivery London
  • Elegant gifting
  • Luxury floral arrangements
  • Sophisticated flower delivery
Social Media & Influencer Content

All influencer and social media content should:

  • Reflect a luxury aesthetic
  • Maintain premium presentation standards
  • Avoid excessive promotional language
  • Accurately represent products and services

Sponsored content must comply with all applicable advertising and disclosure regulations, including ASA and CMA guidelines where applicable.

Brand Protection

Beaucoup London reserves the right to request amendments or removal of any content that:

  • Damages the brand image
  • Misrepresents products or services
  • Conflicts with the luxury positioning of the brand
  • Breaches affiliate programme terms or branding guidelines

Failure to comply with these Branding Guidelines may result in suspension or removal from the affiliate programme.

Contact

For brand assets, approval requests, partnership opportunities, or affiliate enquiries, please contact ilona@beaucouplondon.co.uk