Firstly, thank you for sharing HARA!
We created HARA to help people return to center through scent, atmosphere, and intentional living. To keep the experience consistent and elevated across every touchpoint, we ask all partners and affiliates to follow a few simple guidelines.
Brand Integrity
Please do not alter, redraw, stretch, animate, recolor, or modify the HARA logo, typography, packaging, or product imagery in any way. Always use approved brand assets provided by HARA.
Tone & Representation
HARA should always be represented in a way that feels grounded, refined, thoughtful, and emotionally intelligent. Avoid overly aggressive sales language, discount-driven messaging, or anything that feels chaotic, loud, or misleading.
Photography & Content
Please avoid:
- Heavy filters or oversaturated editing
- Cluttered or low-quality imagery
- Misrepresentation of product size, materials, or packaging
- Associating HARA with offensive, harmful, or explicit content
When possible, present HARA in calm, elevated environments with natural textures, soft light, and intentional styling.
Product Claims
Do not make medical, therapeutic, or guaranteed wellness claims about HARA products. You may speak about mood, atmosphere, grounding, relaxation, or personal experience, but avoid language that implies treatment or cure.
Discounts & Promotions
Affiliates may not create unauthorized discount codes, bundle offers, resale listings, or promotional campaigns without written approval from HARA.
Respect for the Experience
HARA is more than fragrance. The brand is rooted in emotional connection, sensory experience, and thoughtful living. We ask affiliates to share the products in a way that honors that intention.
Questions
If you’re unsure whether something aligns with the brand, simply reach out before publishing. We’re happy to guide.
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You could also shorten this even more into a super clean “Partner Alignment” version for OWIN specifically:
HARA Partner Alignment
By partnering with HARA, affiliates agree to:
- Use only approved HARA logos and imagery
- Not modify brand assets or packaging visuals
- Represent HARA in a refined, thoughtful, and elevated way
- Avoid misleading claims or aggressive sales tactics
- Not use unauthorized discounts or promotions
- Maintain content environments aligned with HARA values and aesthetics
HARA reserves the right to remove partnerships that do not align with brand standards.ram terms.
