Eleria

Tone & Messaging:

• Keep it real, honest and relatable
• Focus on convenience and real-life use
• Speak like you would to a friend, not a professional

Do's:

• Talk about your genuine experience
• Focus on everyday situations (work, travel, gym, shared bathrooms)
• Highlight how Eleria makes periods simpler and easier to manage
• Direct people to the Cup Quiz if they’re unsure where to start
• Use inclusive language such as ‘menstruates’ or ‘people with periods’

Dont's:

• Don’t mention or compare to other brands (e.g. “Mooncup”)
• Don’t make medical or clinical claims
• Don’t present yourself as a healthcare expert
• Don’t use misleading language (e.g. “works for everyone”)