| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | Allowed, provided cashback messaging is accurate and does not misrepresent discounts or delivery timelines. |
| Content | | | Allowed and encouraged. Suitable for blogs, gift guides, parenting websites, review articles, and family lifestyle content. |
| Discount Code | | | Only approved Mero discount codes may be promoted. Publishers must not create fake, expired, or unauthorised codes. |
| Email | | | Allowed if the publisher uses compliant opt-in email lists and does not spam. |
| Loyalty | | | Allowed, provided reward/cashback messaging is clear and accurate. |
| Search | | | Allowed, but publishers must not bid on Mero brand terms, misspellings, domain names, or use misleading ads. |
| Behavioural Retargeting |  |  | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | Publishers must promote Mero responsibly as a personalised animation gift for parents, guardians, and family gift buyers. Publishers must not promote Mero through adult, violent, hateful, political, gambling, illegal, age-restricted, misleading, or unsafe content. Publishers must not market directly to children, imply children can purchase independently, use unauthorised discounts, make false delivery claims, or misrepresent the product as an instant/free service. Search publishers may not bid on Mero brand terms, domain names, trademark variations, or misspellings without written approval. |
