Brand Guidelines
Partners must accurately represent the Praia brand and products in all promotional activity.
The brand name should always be written as “Praia” (capital P only). No variations, abbreviations, or misspellings are permitted.
Approved Brand Phrases
The following phrases may be used as written:
The Praia Beach Chair
Retro-inspired chairs for the minimalist beachgoer
Praia
Product Naming & Colors
Product names and colorways must be used accurately and consistently: Dune, Sol, Tide, Palm
These color names must not be altered or renamed in any marketing materials.
Product Description Guidelines
When describing Praia products, partners may reference the following approved attributes: Lightweight construction, Aluminum powder-coated frame, Canvas carrying strap, Heavy-duty nylon straps, Stackable design, Retro-inspired design
Restricted Messaging
Partners must not: Compare Praia products directly to specific competitor brands or name other brands in any promotional content, Make unverified performance claims or misleading statements about Praia products, Misrepresent product materials, construction, or features, Alter approved brand names, product names, or colorways, Position Praia products as identical to, or substitutes for, specific named competitor products
