Tollers Toys Affiliate Programme Terms and Conditions
Please read these terms carefully before promoting Tollers Toys. By joining the programme, you agree to the following.
Getting Started
Acceptance to the programme is not consent to begin marketing activity. Before publishing any content, you must submit details of how you intend to promote Tollers, including the environments, ad copy, imagery, and audiences involved. Written consent must be received before any activity begins.
Brand Guidelines
- All content must follow the Tollers brand guidelines, available to download from the programme profile
- Do not make claims about products, materials, or sustainability credentials that are not supported by the product information on tollerstoys.com
- Do not use urgency language or pressure-led copy, including phrases like "selling fast", "limited time", or "hurry"
- All assets and ad copy must be approved in writing before publication
- Tollers logos and brand descriptions must be kept up to date
- No amendments may be made to Tollers copyright-protected assets
PPC and Paid Search
- Bidding on Tollers brand terms, including "Tollers", "Tollers Toys", "tollerstoys.com", abbreviations, or misspellings, is strictly forbidden without prior written consent
- Tollers brand terms must not appear in display URLs or ad copy in any paid search campaign without written consent
- CSS, Google Shopping, Bing Shopping, or any other shopping comparison ad activity requires prior written consent
Vouchers, Coupons, and Cashback
- The promotion of any voucher, coupon, incentive code, or discount is not permitted without prior written consent
- Cashback publishers must not use coupon or incentive codes unless written consent has been given in advance
- Cashback publishers are responsible for fraud prevention and any losses or damages caused to Tollers as a result of fraudulent activity
Email Marketing
- Email activity is only permitted using data gathered without incentives, where all recipients have double opted in
- All data must be fully GDPR compliant
- Any non-compliance is the sole responsibility of the publisher
Display and Retargeting
- Display advertising and retargeting requires prior written consent
- Full details must be provided in advance, including assets, ad copy, audience targeting, and all environments where ads will be served
Website Standards
- Partners must not use misspelled domains that could be confused with tollerstoys.com
- URLs must not be masked or cloaked
- Embedding the Tollers website in an iframe is not permitted
Acceptable publisher types
- Content sites, blogs, and editorial publishers
- Parenting, sustainability, and eco lifestyle creators
- Shopping and comparison sites
- Cashback and rewards sites
- Loyalty and membership platforms
- Influencers and content creators
- Personal websites, at Tollers' discretion, provided the site is tasteful and appropriate
Publisher types that are not acceptable
- Sites under construction
- Competitor websites
- Sites containing sexually explicit or graphic material
- Sites promoting violence
- Sites promoting discrimination of any kind
- Sites promoting illegal activities or substances
- Sites containing defamatory, fraudulent, or harassing content
Fraud and Dishonest Activity
The use of bots, cookie stuffing, click fraud, fake impressions, spoofing, or any technique deemed dishonest by Tollers or its delegated authority will result in the immediate decline of all pending and approved commissions. Any commissions already paid must be returned in full.
Transaction Disputes
- Disputes must be raised within 5 working days of a sale being declined
- Written evidence must be provided for each claim
- Disputes raised after this period will not be considered
Commission and Validation
- Publishers earn 9% commission on confirmed sales
- Cookie window: 30 days
- Auto validation period: 37 days
- Commissions will be declined in the event of a breach of these terms. Approved commissions may be reversed and any commissions already paid must be returned
Third Parties
If you work with third parties who promote Tollers on your behalf, you accept full liability for their actions and must ensure they comply with these terms in full.
General
- Consent for one piece of marketing does not imply consent for any other
- Written consent must be sought for each instance of marketing, without exception
- Tollers reserves the right to remove publishers from the programme at any time without notice if these terms are not met
- Questions should be directed to the programme contact via Awin
