| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | |
| Content |  |  | |
| Coupon Code |  |  | |
| E-mail |  |  | |
| Loyalty |  |  | |
| Search |  |  | Subject to PPC policy |
| Behavioural Retargeting |  |  | |
| Media Brokers |  |  | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. |  |  | Publishers may only use approved creative assets and promotional messaging. Medical or disease-treatment claims are prohibited. Coupon publishers may only promote authorized offers. All promotional activity must comply with the Terms & Conditions. |