| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | |
| Content |  |  | |
| Discount Code | | | |
| Email | | | By Approval |
| Loyalty | | | By Approval |
| Search | | | |
| Behavioural Retargeting | | | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | Publishers must not:
Promote ROAVE alongside adult, explicit, or inappropriate content
Use misleading messaging, false discounts, or unauthorised offers
Engage in spam-based promotion (bulk email, forums, comments, etc.)
Bid on ROAVE brand terms or variations in paid search (see PPC policy)
List ROAVE on voucher or discount aggregation sites without approval
Use ROAVE branding, imagery, or messaging in a way that misrepresents the brand
All publisher activity must:
Reflect ROAVE’s elevated, effortless, and premium positioning
Be authentic, content-led, and value-driven
Comply with relevant advertising standards (e.g. ASA guidelines in the UK)
ROAVE reserves the right to:
Approve or reject any publisher at its discretion
Remove publishers who do not align with brand standards
Withhold or reverse commission where terms are breached |
