Cadillac Merchandise Affiliate Branding Guidelines
Publishers must:
Use only official Cadillac logos and wordmarks. Do not create new logos or alter Cadillac branding (including colors, proportions, or lockups).
Represent the program as “Cadillac Merchandise” or “Official Cadillac Merchandise,” not as an official Cadillac vehicle sales, service, or financing channel.
Feature Cadillac apparel and accessories in a brand-safe, family-friendly context (no offensive, illegal, or political content, and no content that could harm the Cadillac brand).
Clearly identify themselves as third-party publishers and not as Cadillac or General Motors. Do not register domains, social handles, or pages that appear to be official Cadillac channels.
Follow all Cadillac and General Motors trademark and copyright requirements and remove or update creative promptly upon request from the program team.
