About BUKI
BUKI is an international tutoring marketplace that connects students with qualified tutors across multiple subjects, including languages, math, and science. The platform operates in several European markets and continues to expand.
Program Overview
The BUKI affiliate program operates on a CPL (Cost Per Lead) model.
Affiliates earn commission for each validated lead - a user who submits a request to find a tutor via the platform.
What is considered a valid lead
A lead is counted and approved only if it meets all of the following criteria:
- The user submits a request through the official BUKI website
- The user provides accurate and complete contact information
- The request reflects genuine interest in finding a tutor
- The user is new (not already registered in the system)
- The lead passes internal validation and quality checks
BUKI reserves the right to reject leads that do not meet these criteria.
Traffic sources
We allow a wide range of traffic sources, including but not limited to:
- Content and review websites
- Social media (including communities and influencers)
- Video platforms (YouTube, etc.)
- Email and SMS marketing
- Cashback and loyalty platforms
- Display, banner and teaser networks
- Retargeting
- Mobile traffic
- Applications and games
- Messaging platforms
All traffic must comply with the rules outlined below.
Traffic restrictions
The following practices are strictly prohibited:
- Brand bidding and use of brand-related keywords in paid search
- Direct linking from paid search ads to the BUKI website
- Spam (including unsolicited email, SMS, or messages)
- Misleading or false advertising
- Incentivized traffic that does not reflect genuine user intent
- Use of fake, autogenerated, or duplicate leads
- Any activity that violates Awin policies or applicable laws
Violation of these rules may result in commission cancellation or removal from the program.
Lead validation and moderation
All leads are subject to manual and automated validation.
Leads may be rejected for reasons including:
- Duplicate submissions
- Invalid or fake contact details
- Lack of user intent
- Suspicious or fraudulent traffic sources
- Violation of program rules
General terms
Affiliates must use only approved tracking links and creatives provided via Awin.
Any modification of tracking links or use of unauthorized landing pages is not allowed.
BUKI reserves the right to review affiliate traffic sources and request changes if necessary.
