SPIEZ Brand Guidelines for PublishersBrand Name & Spelling Always write the brand name as SPIEZ in full uppercase. Do not abbreviate, misspell, alter, or use confusingly similar variants of the brand name in any content or advertising.
Logo & Creative Assets Publishers are granted a limited, revocable, non-exclusive, royalty-free licence to use SPIEZ logos, product images, and approved copy solely for the purpose of promoting SPIEZ products. Use only official assets provided via the AWIN Documents tab. Brand assets must not be modified, recoloured, stretched, or distorted; overlaid with third-party text or combined with third-party logos without prior written approval; or used in any manner suggesting the publisher is SPIEZ or an official SPIEZ spokesperson. Use of brand assets in paid media creative outside publisher-owned channels requires written pre-approval from SPIEZ.
Tone of Voice SPIEZ is a bold, grounded, and functional brand. The brand tagline is "BUILT FOR THE ONES WHO BUILD." Content should feel confident, practical, and professional. Avoid overtly casual, luxury-lifestyle, or humorous tones that conflict with the brand identity.
PPC / Paid Search Publishers are not permitted to bid on the brand keyword "SPIEZ" or any brand-related variations in paid search or PPC campaigns. This includes misspellings, abbreviations, and brand + generic keyword combinations. All SPIEZ brand terms must be added as negative keywords to all paid search campaigns.
Promotions & Discount Codes Only advertise discount codes and offers officially supplied by SPIEZ through the AWIN programme. Expired, unauthorized, fabricated, or leaked codes must not be published. Stacking multiple unauthorized codes or fabricating "exclusive" deals is strictly prohibited. Without SPIEZ's prior written consent, publishers must not list SPIEZ on coupon aggregator sites or automated checkout-injection tools (e.g., browser extensions that scan for codes at checkout).
Competitor Placement Do not promote SPIEZ products alongside directly competing brands in a manner designed to mislead end customers. Genuine, good-faith editorial comparisons are permitted.
Prohibited Contexts Do not publish SPIEZ content on or alongside: illegal, sexually explicit, or pornographic content; hate speech; content promoting violence or discrimination; or any content targeting minors under 13 (or 16 in the EU/UK).
Asset Removal Upon termination of the programme or upon SPIEZ's written request, all brand assets and affiliate links must be removed from publisher media within 7 days.
Questions For brand usage enquiries, please contact us via the AWIN messaging system.