| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | De-duplicated against affiliate tracking; PPC brand bidding is also restricted in T&Cs. |
| PPC Brand | | | Standard last-click / Awin attribution applies; de-duplicated where applicable. |
| PPC Generic | | | If email is tracked separately, sales are de-duplicated against affiliate sales. |
| Email Advertising | | | If email is tracked separately, sales are de-duplicated against affiliate sales. |
| Display Advertising | | | De-duplicated under attribution rules to avoid double counting conversions. |
| Direct Partnerships | | | Any tracked partner activity would be de-duplicated via Awin attribution rules. |
| Price Comparison | | | Included in affiliate ecosystem; de-duplicated at network level. |
| In House Publisher Programme | | | If tracked separately, internal affiliates should be excluded from duplicate attribution. |
| Other Affiliate Networks | | | Standard de-duplication applies to prevent cross-network double attribution. |
