Greenwich Social Club is a London based, handcrafted eyewear and accessories brand. Please follow these brand guidelines for any and all promotions of our brand.
- Brand Name: Greenwich Social Club must always be referred to as “Greenwich Social Club“ or “GSC”. No variations are accepted.
- Positioning: Capsule, minimalist, refined luxury with design led focus. Avoid discount heavy messaging.
- Tone of Voice: Inclusive and inviting. Avoid slang or aggressive sales tactics.
- Logo: Please only use approved logos.
- Imagery: Please only use high quality lifestyle images when promoting eyewear. Do not add filters, text overlays or graphics without pre-approval.
- Environment: Please do not place product next to adult, gambling or illegal content. Do not promote eyewear in context of childrens products.
- Discounts and Vouchers: Only discounts/ vouchers provided by Greenwich Social Club are approved.
Please contact us for approval if you plan to promote anything which may fall outside these terms.
