All content featuring Fely must align with our brand identity. Please follow these guidelines:
Logo: Use only official Fely logo files. Do not alter colors, proportions or add effects. Maintain clear space around the logo at all times.
Colors: Fely's palette is built on contrast — deep saturated tones paired with light neutrals. Primary colors: Forest Green (#1e453e), Navy (#0b2c3f), Burgundy (#722b3b). Do not use middle-tone combinations.
Tone of voice: Sophisticated, intentional and design-forward. Avoid casual, promotional or discount-driven language. Fely is not a bargain brand — we are a curated destination.
Imagery: Use only high-quality, clean product imagery. Geometric, minimalist compositions preferred. No busy backgrounds or lifestyle images that conflict with our aesthetic.
Do not: Distort products, use low-resolution images, add unauthorized overlays or promotional stickers, or use competitor brand names alongside Fely.
For brand assets and approved imagery, contact: hello@felyhome.com
