UREVO BRANDING GUIDELINES
BRAND NAME USAGE
Correct Brand Name: Always use UREVO in written content. The brand name should always be spelled correctly and initial capitalized, when possible.
Incorrect Brand Name Examples: Avoid using “U REVO” or other variations. Do not abbreviate the brand name or exclude letters.
LOGO USAGE
Official Logo: Affiliates should use the official UREVO logos provided in the affiliate portal. Ensure the logo is used as provided without alterations, including color changes, resizing that distorts proportions, or removing elements.
Size and Placement: Logos must maintain proper resolution and proportions when resized. They should be prominent but not overpower other elements in creative materials.
Background Restrictions: Do not place the logo on busy or clashing backgrounds that reduce legibility.
TONE AND MESSAGING
Brand Tone: UREVO focuses on making exercise more convenient for all. Affiliates should reflect this tone in all written and visual content.
Do's:
Use language that promotes fitness and healthy habits.
Don'ts:
Avoid using bland or generic descriptions that don’t reflect UREVO's positive spirit.
Do not associate the brand with unhealthy practices or messages that contradict its fitness ethos.
PRODUCT DESCRIPTIONS
Affiliates should use official product descriptions provided by UREVO or ensure descriptions match the tone of the brand.
Avoid generic terms; instead, emphasize ease of exercise and fitness.
PHOTOGRAPHY AND CREATIVE ASSETS
High-Quality Images: Affiliates must use only high-quality, pre-approved images of products. These images should be available in the affiliate portal, and no other images may be used without express permission.
Contextual Use: Use lifestyle imagery where possible, focusing on a healthy lifestyle. Avoid using the products in non-relevant or inappropriate settings.
UGC Integration: If using User-Generated Content (UGC), ensure that the content aligns with UREVO's brand identity and aesthetic.
SOCIAL MEDIA GUIDELINES
Hashtags: Use the official brand hashtag #UREVO in social posts. Do not create unauthorized variations of the brand hashtag.
Tagging: Always tag @UREVO in social media posts, ensuring that the brand gets proper visibility and credit in affiliate-driven content.
Content Tone: Follow the brand tone when promoting UREVO on social media platforms: easy-to-use, eco-friendly.
RESTRICTED ACTIVITIES
No Competitor Comparisons: Affiliates are prohibited from making direct comparisons to competitors in a way that may mislead customers or diminish the UREVO brand.
No Negative Publicity: Affiliates may not use any content that portrays the brand negatively or promotes products in a way that is inconsistent with UREVO's image and values.
COMPLIANCE WITH PAID SEARCH AND PPC GUIDELINES
Paid Search and PPC are not permitted.
ADDITIONAL NOTES
Approval for Custom Content: Any custom content, such as blog posts or product reviews, should adhere to these guidelines and may need approval before publication.
