Chevrolet Merchandise Affiliate Branding Guidelines
Publishers must:
- Use only official Chevrolet logos and wordmarks. Do not create new logos or alter Chevrolet branding (colors, proportions, or lockups).
- Represent the program as “Chevrolet Merchandise” or “Official Chevrolet Merchandise,” not as an official Chevrolet vehicle sales, service, or financing channel.
- Feature Chevrolet apparel and accessories in a brand-safe, family-friendly context (no offensive, illegal, or political content, and no content that could harm the Chevrolet brand).
- Clearly identify themselves as third-party publishers and not as Chevrolet or General Motors. Do not register domains, social handles, or pages that appear to be official Chevrolet channels.
- Follow all Chevrolet and General Motors trademark and copyright requirements and remove or update creative promptly upon request from the program team.
