Branding Guidelines (for Awin Publishers)
1. Brand Overview
Linenstill is a premium sustainable womenswear brand built around 100% linen, timeless design, comfort, and slow living. Our aesthetic is minimalist, natural, warm, and refined. All affiliate content must reflect this calm, high-quality, eco-conscious identity.
2. Logo Usage
- Use only approved logos provided via the Awin platform.
- Do not stretch, rotate, recolor, or alter the logo in any way.
- Maintain clear space around the logo; do not overlay text or graphics.
3. Brand Voice & Messaging
- Tone: calm, elegant, approachable, authentic.
- Focus on: natural fabrics, sustainability, breathability, versatility, everyday wear.
- Avoid: overly promotional language, hype, false claims, fast-fashion comparisons.
4. Visual Guidelines
- Use only approved product images, lifestyle visuals, and creative assets from Awin.
- Maintain consistent natural/neutral tones: beige, off-white, cream, soft linen tones.
- Do not use heavily filtered, low-quality, or unrelated imagery.
5. Disclosure Requirement
All affiliate promotions must include clear and compliant affiliate disclosure as required by Awin, FTC, and regional regulations.
