Do | Don't |
| Use calm, factual, science-backed language | Use urgency ("limited time", "act now") |
| Lead with ingredient function and physiology | Make disease treatment or cure claims |
| Acknowledge who the product is not for | Use superlatives without proof ("best", "most powerful") |
| Use benefit-support language ("plays a role in…") | Promise guaranteed outcomes |
| Maintain respectful, clinical tone on sensitive categories (reproductive health) | Use innuendo, sensationalism, or hype |
Jeemya Is | Jeemya Is Not |
| Science-first formulation | Trend-chasing product development |
| Calm, authoritative communication | Hype-driven or urgency-based marketing |
| Regulatory compliance by design | Workaround language or gray-area claims |
| Education-led customer relationships | Influencer-dependent brand awareness |
| Premium quality at considered price points | Commodity supplement stacking |
