Folkways

Folkways

Program Terms

Policy Definition Yes No Additional Information
What promotional types of publishers are allowed to work on your program?
Cashback
Community
Content
Coupon Code
E-mailcase-by-case
Loyalty
Search
Behavioural Retargeting
Media Brokers
Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products.We prioritize editorial, content-driven, and community-based publishers. Coupon, cashback, loyalty, and incentive-based traffic are not permitted. Products may include age-restricted items (alcohol). Publishers must comply with all applicable laws and avoid targeting underage audiences. We prioritize thoughtful, editorial-aligned promotion and do not permit misleading, discount-driven, or aggressive advertising tactics.