Checked Out is a premium sleep and longevity wellness brand. When promoting Checked Out, please adhere to the following brand guidelines:
Brand name: Always written as "Checked Out." — with the period and two words, both capitalised. Never "checked out", "CheckedOut", or "checkedout". Font is Montserrat_Alternates.
Tone: Clean, science-backed, and aspirational. Avoid sensationalist or exaggerated claims about sleep or health outcomes.
Imagery: Use only approved brand imagery and product photography provided in the Documents section. Do not use unauthorised images or alter approved assets.
Claims: Do not make medical claims or guarantee specific health outcomes. Promotional content should reflect the quality and integrity of the Checked Out brand.
Colours: Navy (#1C3A52), baby blue (#A8CFDF), and white/cream. Avoid clashing or off-brand colour usage when creating custom creative.
For brand assets and further guidance, please refer to the Documents tab of this programme.
