Branding Guidelines
Affiliates should represent smallbatch as a premium, real food pet nutrition brand rooted in ingredient quality, ethical sourcing, and species-appropriate feeding.
Positioning
Focus on clean, high-protein pet food made with humanely raised meats and organic produce. Messaging should emphasize simplicity, transparency, and real food ingredients.
Product Focus
Promote shelf-stable products available online, including freeze-dried meals, treats, toppers, and bone broth.
Frozen raw products are not available for online purchase and should not be positioned as a direct conversion product.
Messaging Best Practices
- Lead with real-life feeding routines and use cases
- Highlight ingredient quality and sourcing
- Keep tone natural, educational, and grounded
- Use clear, search-friendly language like “freeze-dried raw dog food” or “high-protein dog food”
Restrictions
- Do not imply frozen products are available for purchase online
- Do not make medical or unverified health claims
- Avoid misleading comparisons or exaggerated claims
