DAZN UK

DAZN AFFILIATE MARKETING TERMS AND CONDITIONS 

Introduction 

These DAZN affiliate marketing terms and conditions (this “Agreement”) are entered into between DAZN Limited (“DAZN”) and you (“Publisher”). By joining DAZN’s affiliate program, the Publisher agrees and warrants, represents and undertakes: 

that it has the full corporate right, power and authority to enter into this Agreement and to perform the acts required under it; and  

to be bound by this Agreement. 

DAZN is a leading global sports streaming service, carrying live and on-demand content from various sports events worldwide, which is available on most internet-connected devices, including, without limitation, smart TVs, smartphones, tablets, PCs, game consoles, streaming sticks and set-top boxes.  

DAZN uses a third party intermediary, Awin, to arrange, develop, promote and monetise the DAZN affiliate marketing programme under which Publisher will be rewarded for each new DAZN customer acquisition subject and pursuant to the terms and conditions of this Agreement (the “DAZN Advertising Programme”). 

As a condition precedent to its entering into this legally binding Agreement, Publisher acknowledges and agrees that it has entered into a legally binding agreement with Awin in relation to the DAZN Advertising Programme (the “Awin Agreement”). DAZN reserves the right to enforce the terms of the Awin Agreement directly against Publisher. 

TERM AND TERMINATION 

This Agreement shall commence on the date of acceptance by Publisher and shall continue in full force and effect until terminated in accordance with the terms of this Agreement (the “Term”). 

DAZN may terminate this Agreement and Publisher’s participation in the DAZN Advertising Programme, for any or no reason at any time during the Term and without liability, by giving no less than seven (7) days’ notice to Publisher. 

This Agreement and Publisher’s participation in the DAZN Advertising Programme will automatically terminate with immediate effect and without notice on the expiry or earlier termination of the Awin Agreement. 

DAZN may terminate this Agreement immediately and without notice if Publisher engages in fraud, brand bidding, prohibited traffic generation, breach of DAZN policies, breach of this Agreement, or any activity deemed harmful to DAZN’s brand, commercial interests, or rightsholder relationships. 

Upon termination for any reason, Publisher must immediately cease all promotional activity relating to DAZN, remove all DAZN Content and Advertisements from Publisher Channels, and discontinue all use of DAZN trademarks, logos, and branding materials. 

DAZN shall not be liable for any loss of revenue, profit, goodwill, or opportunity arising from termination of this Agreement. 

PARTICIPATION IN THE DAZN ADVERTISING PROGRAMME 

Publisher shall: 

generate end-user traffic to DAZN’s owned and operated channels (the “DAZN Channels”); and  

enable DAZN to secure customer acquisitions. 

Publisher shall attend  meetings  reasonably required by DAZN . 

Participation in the DAZN Advertising Programme is at DAZN’s sole discretion . 

Publisher acknowledges that DAZN may modify, suspend, or discontinue any DAZN Channel, promotional offer, or product at any time without liability. 

Publisher must not post on any official DAZN social media channels (including but not limited to Facebook, Instagram, TikTok, X/Twitter, YouTube, or Twitch) for the purpose of driving traffic to Publisher Channels. Any attempt to do so constitutes a material breach of this Agreement. 

Direct linking to DAZN Channels from paid social media advertisements is prohibited unless expressly authorised in writing by DAZN. 

Publisher must not promote DAZN in any manner that misrepresents DAZN’s service, content availability, pricing, territorial rights, or product features. 

ADVERTISING MATERIAL 

Publisher may participate in the DAZN Advertising Programme by: 

displaying Advertisements on its Publisher’s owned and operated channels (“Publisher Channels”);  

linking to DAZN Channels in email marketing (subject to DAZN approval); and  

any other DAZN approved advertising. 

DAZN will provide Publisher with creative content, including banners, text links, logos, and other promotional materials (“Content”). Publisher must not amend, edit, modify, or create derivative works of the Content without DAZN’s prior written approval. 

Publisher shall ensure that all Advertisements do not contain: 

any images or intellectual property from DAZN Channels;  

any DAZN affiliate intellectual property;  

any unlawful, harmful, defamatory, obscene, infringing, or otherwise inappropriate materials. 

Publisher must not use AI generated imagery, video, or text that depicts DAZN content, talent, rightsholders, trademarks, or branding without DAZN’s prior written approval. 

Publisher shall ensure that all Advertisements: 

are approved by DAZN unless using unaltered DAZN provided Content;  

link only to DAZN Channels;  

do not imply any partnership, endorsement, or commercial relationship beyond participation in the DAZN Advertising Programme;  

comply with DAZN’s brand guidelines;  

comply with the policies set out in Schedule 1. 

Publisher must comply with all ASA, CAP Code, FTC, and equivalent advertising disclosure rules, including clear and conspicuous affiliate disclosures on social media and influencer content (e.g., #ad, #affiliate). 

Where voucher or promotional codes are used, Publisher must:  

only promote codes supplied through the DAZN Affiliate Programme;  

clearly display expiry dates;  

remove or explicitly mark codes as expired once the expiry date has passed;  

comply with IAB voucher code best practice guidelines. Unauthorised or expired code usage may result in commission being set to zero. 

Publisher must not use scraped content, scraped feeds, or unauthorised data sources. Only DAZN approved feeds or assets may be used. 

INTELLECTUAL PROPERTY RIGHTS 

DAZN hereby grants Publisher a limited, non‑exclusive, non‑transferable, revocable licence during the Term to use the Content and DAZN’s trade marks, trade names, logos and branding (“DAZN Marks”) solely for the purposes of participating in the DAZN Advertising Programme and in accordance with this Agreement.  

Publisher acknowledges that all intellectual property rights in the Content and DAZN Marks are owned by or licensed to DAZN. Nothing in this Agreement shall operate to transfer any intellectual property rights to Publisher. 

Publisher shall not do, or omit to do, anything which may damage, dilute, or adversely affect DAZN’s rights in the Content or DAZN Marks. 

Publisher shall comply with all instructions and brand guidelines issued by DAZN from time to time regarding the use of the Content and DAZN Marks. 

Publisher shall not register, apply to register, or assist any third party in registering any trade mark, domain name, company name, social media handle, or other identifier which incorporates or is confusingly similar to the DAZN Marks.  

Publisher must not register or use domain names, social handles, app names, subdomains, or any digital identifiers containing DAZN trademarks or confusingly similar variations. 

Publisher must not register DAZN trademarks or variations thereof on any social media platform, including brand + generic combinations or generic + brand combinations. 

Publisher must not use DAZN Marks in any manner that implies endorsement, partnership, or sponsorship beyond participation in the DAZN Affiliate Programme. 

PUBLISHER WARRANTIES 

Publisher warrants, represents and undertakes that: 

it shall comply with all applicable laws, statutes, regulations, and codes of practice, including data protection and ePrivacy laws;  

it shall perform its obligations under this Agreement with reasonable skill, care, and diligence;  

it shall act in good faith at all times;  

it has all necessary licences, consents, and permissions required to perform its obligations; 

its Publisher Channels do not infringe any third party intellectual property rights;  

it will not publish or distribute any Prohibited Material;  

it will not do anything that may bring DAZN into disrepute. 

Publisher must not engage in fraudulent or manipulative practices, including but not limited to:  

cookie stuffing;  

forced clicks;  

bot traffic;  

incentivised clicks without DAZN’s prior written approval;  

domain spoofing;  

cloaking; 

fake reviews;  

AI generated misinformation;  

misleading claims about DAZN content availability, pricing, or territorial rights. 

Publisher must not promote DAZN alongside illegal streaming services, piracy platforms, IPTV piracy, or any service that infringes sports rights. 

Publisher must not promote content, events, or rights not available in the user’s territory, nor imply that VPN usage is required or endorsed by DAZN. 

Publisher must ensure all affiliate content on social media is compliant with ASA, CAP Code, FTC, and equivalent advertising standards, including the use of clear disclosure labels such as #ad or #affiliate. 

Publisher must not use scraped content, scraped feeds, or unauthorised data sources. Only DAZN approved feeds, assets, and data sources may be used. 

Publisher shall indemnify and keep indemnified DAZN from and against all losses, liabilities, damages, costs, and expenses suffered or incurred by DAZN arising out of or in connection with any breach by Publisher of this Agreement. 

CONFIDENTIALITY 

Publisher shall keep confidential all information of a confidential nature disclosed to it by DAZN, whether orally or in writing, relating to DAZN, the DAZN Advertising Programme, DAZN Channels, DAZN Marks, Content, customers, commercial strategy, or business operations (“Confidential Information”). Publisher shall not disclose any Confidential Information to any third party without DAZN’s prior written consent. 

Publisher shall use Confidential Information solely for the purpose of performing its obligations under this Agreement and shall not use Confidential Information for any other purpose whatsoever. 

Publisher shall take all reasonable steps to ensure that Confidential Information is kept secure and is not disclosed or distributed to any third party except as expressly permitted under this Agreement. 

The obligations in this Section shall not apply to information which: 

is or becomes publicly available other than through a breach of this Agreement;  

was lawfully in Publisher’s possession prior to disclosure by DAZN;  

is lawfully disclosed to Publisher by a third party without restriction; or  

is required to be disclosed by law, court order, or regulatory authority, provided that Publisher gives DAZN prompt notice of such requirement where legally permitted. 

Publisher must not disclose performance data, conversion rates, commission structures, or any other commercially sensitive information relating to the DAZN Affiliate Programme to any third party, including other publishers, networks, or competitors. 

Publisher must not make public statements, press releases, or announcements regarding its participation in the DAZN Affiliate Programme without DAZN’s prior written approval. 

TRACKING, VALIDATION & COMMISSION 

 A “Valid Conversion” means a paying customer who:  

completes a purchase through a properly tracked DAZN affiliate link;  

is not refunded, cancelled, chargebacked, or flagged for fraud;  

is not generated through prohibited or non‑compliant activity. 

Awin Commission rates, structures, and payment models are determined solely by DAZN and may be updated from time to time within the Awin platform. 

 DAZN’s tracking and validation decisions are final. DAZN may reject or reverse any conversion that is invalid, fraudulent, cancelled, refunded, duplicated, or non‑compliant with this Agreement or DAZN policies. 

 DAZN operates a 45‑day global cookie window unless otherwise specified in the Awin platform. 

DAZN operates a deduplication policy to prevent or reduce the amount of commission payable in respect of a conversion where the users also visited DAZN Channels through non-affiliate sales channels or sources of web traffic. DAZN May implement deduplication at its sole discretion, acting reasonably and in good faith, and subject to the following restrictions. Deduplication may not be implemented on the basis that, within the tracking period, the users who is the subject of the conversion also visited a DAZN Channel by: 

Typing the DAZN Channels URL directly into a web browser; 

Following links appearing in organic search results; 

Following links appearing in paid-for results of searches on DAZN’s brand names; 

Following links appearing in organic social media; or 

Following links appearing on price comparison websites. 

Where DAZN operates a referral scheme, referral traffic may override affiliate traffic under specific conditions. If a user clicks a referral link and then an affiliate link within 30 minutes, the referral scheme will take precedence. If the affiliate click occurs after 30 minutes and no referral code is redeemed, the affiliate will be credited. 

DAZN may implement cookieless voucher tracking for selected influencer partners. Where such tracking is used, the voucher code will override click based attribution. 

Publisher must remove or update any promotional content identified by DAZN as misleading, expired, inaccurate, or non‑compliant. Failure to do so may result in commission being withheld or reversed. 

DAZN shall only pay commission on Valid Conversions that have been approved following DAZN’s validation process. No commission is payable on cancelled, refunded, fraudulent, or ineligible transactions. 

SUB‑AFFILIATE & NETWORK REQUIREMENTS 

 Publisher must disclose all sub‑publishers, sub‑affiliates, and network partners to DAZN and obtain DAZN’s written approval before allowing them to promote DAZN. 

 Publisher is fully liable for all actions, omissions, traffic, and promotional methods used by any sub‑publisher or sub‑affiliate operating under its account. 

 DAZN may suspend, reject, or remove any sub‑publisher or sub‑affiliate at its sole discretion and may withhold or reverse commission generated by non‑compliant sub‑publishers. 

Subnetworks must ensure that all transactions can be traced back to the originating publisher. This must be achieved by either:  

populating the originating publisher’s URL in the clickref field; or  

providing the referring URL in the Publisher URL field for each transaction. 

Any transactions lacking the required click reference data may be declined. DAZN may set a deadline for implementation of these requirements, after which non‑compliant transactions will automatically be rejected. 

Subnetworks must maintain accurate and up‑to‑date records of all subpublishers and provide these to DAZN upon request within five (5) business days. 

DAZN may require subnetworks to remove or suspend specific subpublishers immediately if they breach DAZN’s policies or pose a brand risk. 

PPC, PAID SEARCH & CSS POLICY 

 Publisher must not bid on DAZN brand terms, misspellings, or permutations in any paid search environment, including but not limited to Google Ads, Bing Ads, Yahoo, or international equivalents. 

 Publisher must add all DAZN brand terms and misspellings as negative keywords across all PPC campaigns, including broad match, phrase match, exact match, and dynamic search ads. 

 Direct linking to DAZN Channels from PPC ads is strictly prohibited unless expressly authorised in writing by DAZN. 

 Publisher must not use DAZN trademarks, brand terms, or confusingly similar variations in ad copy, display URLs, or final URLs. 

Publisher must not use DAZN trademarks in:  

Google Ads headlines;  

Google Ads descriptions;  

Display URLs;  

Path fields;  

Ad extensions;  

Shopping feeds;  

Performance Max assets;  

Dynamic keyword insertion. 

Publisher must not engage in:  

Brand bidding;  

Brand + generic bidding;  

Generic + brand bidding;  

Competitor bidding that implies DAZN endorsement;  

Arbitrage PPC models; 

Cloaked PPC landing pages;  

PPC traffic laundering. 

CSS (Comparison Shopping Services) 

CSS partners must obtain written approval from DAZN before commencing any CSS activity. Unapproved CSS activity may result in immediate suspension and commission reversal. 

CSS partners must exclude DAZN brand terms from all CSS bidding activity. Only standard shopping activity is permitted. 

Performance Max activity is prohibited for CSS partners unless explicitly authorised by DAZN. 

CSS partners must use only DAZN approved feeds and must not scrape DAZN websites, apps, or product data. 

CSS partners must not imply that DAZN products or subscriptions are discounted, price‑matched, or part of a price‑comparison ecosystem. 

Paid Social 

Direct linking from paid social ads to DAZN Channels is prohibited unless DAZN provides explicit written approval. 

Publisher must not use DAZN trademarks in paid social ad copy, overlays, captions, or hashtags without approval. 

Publisher must not impersonate DAZN or create social media accounts that appear to be official DAZN channels. 

General PPC Compliance 

DAZN may request screenshots, campaign structures, keyword lists, negative keyword lists, and ad previews at any time. Publisher must provide these within 48 hours. 

DAZN may suspend PPC rights for any breach of this section, and may withhold or reverse commission generated from non‑compliant PPC or CSS activity. 

AUDIT RIGHTS (FULL REDLINE) 

 DAZN may audit Publisher’s traffic sources, promotional methods, compliance processes, and adherence to this Agreement upon reasonable notice. 

 Publisher must provide all records, data, traffic logs, screenshots, campaign structures, keyword lists, sub‑publisher lists, and any other information reasonably requested by DAZN within five (5) business days. 

DAZN may require Publisher to provide evidence of traffic legitimacy, including but not limited to:  

server logs;  

click‑level data;  

referrer URLs;  

ad screenshots;  

social media posts;  

influencer disclosures;  

PPC campaign settings;  

negative keyword lists;  

voucher code usage data. 

DAZN may suspend or withhold commission during an audit if fraudulent, suspicious, or non‑compliant activity is suspected. 

Publisher must cooperate fully with any audit. Failure to cooperate may result in immediate suspension from the DAZN Affiliate Programme and reversal of all pending commission. 

DAZN may share audit findings with Awin or relevant regulatory bodies where required. 

GENERAL 

This Agreement constitutes the entire agreement between the parties and supersedes all prior agreements, understandings, or arrangements relating to its subject matter.  

41A. Publisher acknowledges that DAZN may update this Agreement at any time. Continued participation in the DAZN Affiliate Programme constitutes acceptance of the updated terms. 

Nothing in this Agreement shall create or be deemed to create a partnership, joint venture, agency, or employment relationship between the parties.  

Publisher must not make any representations, warranties, or commitments on behalf of DAZN. 

 Publisher may not assign, transfer, subcontract, or otherwise dispose of any of its rights or obligations under this Agreement without DAZN’s prior written approval. 

DAZN may assign or transfer its rights or obligations under this Agreement at any time.  

If any provision of this Agreement is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

No failure or delay by DAZN in exercising any right or remedy under this Agreement shall constitute a waiver of that or any other right or remedy.

 This Agreement shall be governed by and construed in accordance with the laws of England and Wales. 

 The courts of England and Wales shall have exclusive jurisdiction to settle any disputes arising out of or in connection with this Agreement. 

Any notices under this Agreement must be sent via email to the contact details provided in the Awin platform. Notices to DAZN must be sent to the designated affiliate programme email address. 

DAZN shall not be liable for any delay or failure to perform its obligations under this Agreement due to events beyond its reasonable control, including outages, strikes, natural disasters, or rightsholder restrictions. 

SCHEDULE 1 — PROHIBITED MATERIAL & COMPLIANCE REQUIREMENTS 

Prohibited Material 

Publisher shall not publish, distribute, or promote any material that: 

is illegal, harmful, defamatory, obscene, infringing, misleading, or otherwise inappropriate; 

promotes violence, discrimination, hate speech, harassment, or extremist content; 

relates to adult, sexual, or pornographic content; 

relates to gambling, betting, or wagering unless explicitly approved by DAZN in writing; 

relates to tobacco, vaping, weapons, or controlled substances; 

contains false claims about DAZN content availability, pricing, territorial rights, or product features; 

contains political, religious, or controversial content that may harm DAZN’s brand. 

Publisher must not promote piracy, illegal streaming, IPTV piracy, or any service that infringes sports rights. Any association with piracy results in immediate termination. 

Compliance Requirements 

Publisher must comply with all applicable: 

advertising laws and regulations;  

data protection and privacy laws; 

ePrivacy and cookie consent requirements; 

 consumer protection laws; 

ASA, CAP Code, FTC, and equivalent advertising standards. 

All affiliate content must include clear and conspicuous disclosure labels such as #ad, #affiliate, or platform specific equivalents. 

Publisher must not imply that DAZN endorses, sponsors, or is affiliated with Publisher beyond the scope of this Agreement. 

Publisher must ensure that all promotional content is accurate, up‑to‑date, and promptly updated or removed when DAZN notifies Publisher of changes. 

50D. Publisher must not use misleading countdown timers, fake scarcity tactics, or deceptive UX patterns (“dark patterns”). 

Technical Compliance 

Publisher shall not: 

use cookie stuffing, forced clicks, or any artificial traffic inflation techniques; 

use bots, automation, or non‑human traffic sources; 

use misleading redirects, cloaking, or traffic laundering; 

scrape DAZN websites, apps, or content feeds; 

use or promote unauthorised, expired, or leaked voucher codes. 

Publisher must ensure that all tracking links are implemented correctly and must not modify tracking parameters. 

Publisher must not use VPNs, proxies, or location‑masking tools to manipulate attribution or simulate traffic from other territories. 

Enforcement 

DAZN may immediately suspend or terminate Publisher’s participation in the DAZN Affiliate Programme for any breach of this Schedule. 

DAZN may withhold or reverse commission generated from non‑compliant activity, including activity that breaches this Schedule or any other part of this Agreement. 

DAZN may update this Schedule at any time. Publisher is responsible for reviewing updates and ensuring ongoing compliance.