ADVERTISING MATERIAL
Publisher may participate in the DAZN Advertising Programme by:
displaying Advertisements on its Publisher’s owned and operated channels (“Publisher Channels”);
linking to DAZN Channels in email marketing (subject to DAZN approval); and any other DAZN approved advertising.
DAZN will provide Publisher with creative content, including banners, text links, logos, and other promotional materials (“Content”). Publisher must not amend, edit, modify, or create derivative works of the Content without DAZN’s prior written approval.
Publisher shall ensure that all Advertisements do not contain:
- any images or intellectual property from DAZN Channels;
- any DAZN affiliate intellectual property;
- any unlawful, harmful, defamatory, obscene, infringing, or otherwise inappropriate materials.
Publisher must not use AI generated imagery, video, or text that depicts DAZN content, talent, rightsholders, trademarks, or branding without DAZN’s prior written approval.
Publisher shall ensure that all Advertisements:
- are approved by DAZN unless using unaltered DAZN provided Content;
- link only to DAZN Channels;
- do not imply any partnership, endorsement, or commercial relationship beyond participation in the DAZN Advertising Programme;
- comply with DAZN’s brand guidelines;
- comply with the policies set out in Schedule 1.
Publisher must comply with all ASA, CAP Code, FTC, and equivalent advertising disclosure rules, including clear and conspicuous affiliate disclosures on social media and influencer content (e.g., #ad, #affiliate).
Where voucher or promotional codes are used, Publisher must:
- only promote codes supplied through the DAZN Affiliate Programme;
- clearly display expiry dates;
- remove or explicitly mark codes as expired once the expiry date has passed;
- comply with IAB voucher code best practice guidelines. Unauthorised or expired code usage may result in commission being set to zero.
Publisher must not use scraped content, scraped feeds, or unauthorised data sources. Only DAZN approved feeds or assets may be used. idelines, enter 'No branding guidelines.
