Everyday Mountaineering Branding Guidelines
Brand Name Always written as "Everyday Mountaineering" — no abbreviations, no all-caps, no alterations.
Tone Understated and authentic. Avoid hyperbolic or overly promotional language. Do not describe products as "luxury" or use aggressive sales language.
Imagery Use only approved product imagery sourced from everydaymountaineering.com. Do not heavily filter or alter product photos.
Logo Do not distort, recolor, or modify the logo in any way.
Prohibited Do not imply endorsement, partnership, or exclusivity beyond the affiliate relationship. Do not make pricing claims beyond what is listed on the website.ing guidelines. If you do not have branding guidelines, enter 'No branding guidelines'.
