Direct Textile Store – Branding Guidelines for Affiliates
Brand Name: Always refer to us as "Direct Textile Store" in full. Do not shorten to "DTS" or "Direct Textile" in customer-facing content unless approved in writing.
Logo Usage: Do not alter, distort, recolor, or modify the Direct Textile Store logo. Use only official logo files provided through the Awin platform. The logo must appear on a white or light background only.
Brand Colors: Primary color is Deep Red/Crimson. Secondary colors are Navy Blue and White. Do not use colors that conflict with or misrepresent our brand identity.
Tone and Messaging: Direct Textile Store is a professional wholesale supplier serving hospitality, healthcare, foodservice, and home use markets. All affiliate content must reflect a professional and trustworthy tone. Avoid casual, misleading, or exaggerated claims about our products or pricing.
Approved Descriptors: "Wholesale textile supplier", "bulk towels and linens", "commercial-grade textiles", "hospitality and healthcare supply" are acceptable descriptions.
Prohibited Content: Do not create content implying exclusivity, false urgency, or inaccurate pricing. Do not use our brand name or logo in adult content, politically charged content, or anything inconsistent with a professional B2B brand.
Coupon and Promotional Code Policy: Affiliates may NOT publish, share, display, or distribute any coupon codes on public coupon sites, forums, social media, or any publicly accessible channel. Coupon codes are single-use or exclusive codes for a specific affiliate audience only. Sharing codes publicly — including on coupon aggregator websites — will result in immediate commission reversal and removal from the program. Only codes explicitly provided to you through the Awin platform may be promoted, and only through your registered promotional channels.
Questions: Contact kelsi@directtextilestore.com for branding approvals or asset requests.
