Trademarks must be respected: AWARE, AWARE Hair, and AWAREBIO. Use the appropriate symbol (™) on first mention in any content.
Use only assets provided in the My Creative tab — logos, product imagery, and approved copy. Modifying, recoloring, or cropping brand assets is not permitted. Affiliates may not represent themselves as employees, official ambassadors, or authorised representatives of AWARE Hair beyond the affiliate relationship.
Tone: editorial, scientific, restrained. Avoid exclamation points, urgency language, and discount-led messaging that conflicts with AWARE Hair's salon-exclusive premium positioning.
Approved tagline: Proactive Scalp Wellness, Simplified
Suggested hashtags: #AWAREHair #AWAREBIO #ScalpWellness
Restrictions:
- No medical claims (e.g., "cures hair loss", "treats alopecia", "heals scalp conditions")
- No promotion on mass-discount marketplaces, coupon platforms, or gray-market reseller sites
- All sponsored content requires clear FTC disclosure (#ad, #sponsored, or "Paid partnership with AWARE Hair")
For asset requests, claim approvals, or brand questions: david@awarehair.com
