1 Brand Name Usage
The brand name must always be written in lowercase as saint sass.
Never write Saint Sass or SAINT SASS in any context.
2 Brand Positioning
saint sass is a fashion brand focused on confident feminine expression.
The brand sits in the premium fashion, tights, and lingerie category.
Content should feel bold, sexy, and self-assured while remaining refined and wearable in everyday life.
The brand must never be positioned as adult entertainment.
3 Tone of Voice
Communication should be confident, playful, and empowering.
Language should feel modern and editorial.
Profanity is strictly prohibited.
Avoid vulgar, crude, or explicitly sexual language.
Sexual energy is allowed only in a subtle, implied, and tasteful way.
4 Content Style Rules
Focus on confidence, style, self-expression, and aesthetic appeal.
Emphasize how products make the wearer feel rather than explicit physical descriptions.
Do not use pornographic framing or describe explicit sexual acts.
Avoid exaggerated nudity or overtly sexualized focus.
All content must remain fashion-led rather than erotic or adult-oriented.
5 Visual Guidelines
Use high-quality, fashion-forward, editorial imagery only.
Lighting should be clean, cinematic, or mood-driven, never explicit.
Lingerie and tights may be shown but must always be styled as fashion looks.
Avoid explicit poses, fetish-coded imagery, or pornographic framing.
Models must always be portrayed in a confident, respectful, and non-exploitative way.
6 Affiliate Marketing Guidelines for Awin
All affiliate content must align with saint sass brand tone and visual identity.
Do not alter or misrepresent products, pricing, or offers.
Do not combine saint sass products with unrelated or inappropriate categories.
Do not use misleading urgency, pricing, or discount claims unless officially provided.
Cashback, voucher, and influencer promotions must follow approved program terms.
The brand must always be clearly presented as a fashion brand.
7 SEO and Content Usage Rules
The brand name saint sass must not be used in keyword stuffing or deceptive SEO practices.
Do not target adult, explicit, or fetish-related search terms.
Do not create doorway pages or spam pages pretending to be official brand content.
8 Compliance and Legal Requirements
All advertising must comply with applicable EU advertising laws and platform policies.
No discriminatory, offensive, or exploitative content is allowed.
Content must not target minors or imply suitability for minors if not appropriate.
All imagery must respect consent, licensing, and model release requirements.
Only use official brand assets provided or approved through the Awin program.
9 Prohibited Content
Profanity is not allowed.
Explicit sexual content is not allowed.
Pornographic imagery or video is strictly prohibited.
Fetish-oriented framing or explicit sexual roleplay content is not allowed.
Discriminatory, offensive, or degrading content is prohibited.
Misleading claims about product performance or effects are not allowed.
Low-quality placements or spam environments that damage brand reputation are not allowed.
10 Brand Protection Expectations
Affiliates must maintain a premium brand perception at all times.
saint sass must never be associated with gambling, adult entertainment, illegal content, or similarly unrelated industries.
Any misuse of brand assets or misrepresentation may result in immediate removal from the program.
