| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | |
| Content |  |  | |
| Discount Code | | | Only for approved partners |
| Email | | | |
| Loyalty | | | |
| Search | | | |
| Behavioural Retargeting | | | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | We prioritise content-led partnerships including creators, journalists, and editorial platforms. Discount codes are only permitted for approved partners and must not be publicly distributed on voucher or deal sites or shared outside their owned channels. |
