TomTom brand guidelines for publishers
Name and trademark Always write the brand as "TomTom" (one word, capital T on both). The product is "Tom by TomTom" — never shorten it to just "Tom" in isolation. TomTom and Tom by TomTom are registered trademarks of TomTom International B.V. Do not use the TomTom name as part of your own domain, social handle, channel name or product name.
Logo Use only the logo files provided via the Awin programme documents tab. The approved logo is the current lockup: the red pin brandmark alongside the "tomtom" wordmark in lowercase. Do not use old logo versions, do not change the proportions, do not recolor the pin — it must remain red, white or black depending on the background. Always maintain clear space around the logo equal to the height of the "o" in the wordmark. On light backgrounds use the standard logo. On dark backgrounds use the reverse version.
Colors TomTom's primary brand colors are red (#DF1B12), white and black. These should dominate any TomTom-branded creative. Secondary colors (Indigo, Bolt blue, Shamrock green, Cadmium yellow, Bright orange) exist but should not be used in publisher-created materials featuring TomTom branding.
Typography TomTom uses Gilroy for headlines and Proxima Nova for body copy. These fonts are not available for external use. If you cannot access them, use a clean sans-serif alternative. Do not attempt to replicate TomTom typography using substitute fonts in a way that misrepresents the brand.
Copy and tone When writing about Tom by TomTom: be clear, factual and direct. Describe it accurately as a screen-free road alert assistant — not a sat nav, GPS device or navigation app. Write naturally, use active voice and back up claims with specifics. Do not use dramatic, hyperbolic language. Do not make claims that are not reflected on TomTom.com.
What you cannot do Do not imply endorsement, sponsorship or an exclusive relationship with TomTom beyond the affiliate programme. Do not use TomTom assets in paid search ad copy or display URLs without written approval. Do not create TomTom-branded landing pages or microsites beyond standard affiliate linking. Do not use product imagery outside of what is supplied.
Questions? For brand or asset queries and programme-specific questions, contact the programme manager via Awin.
