The following rules relate to activity through paid sponsored listings for all search engines and are relevant for all terms listed in the Advertiser Brand Terms box below:
The following activities are not allowed on the programme:
- bidding on exact match brand terms
- bidding on misspelling of brand terms
- bidding on variations of the brand terms
- direct linking
- broad matching on brand terms
Publishers must not display the advertiser’s brand name in the Display URL or Title & Ad Copy
Advertiser Brand Terms
The Search Guidelines / Restrictions are based on but not limited to the following:
- Threadbare
- Thread Bare
- [Above brand terms] clothing
- [Above brand terms] menswear
- [Above brand terms] womenswear
- [Above brand terms] voucher code
- [Above brand terms] voucher
- [Above brand terms] discount
- [Above brand terms] discount code
- [Above brand terms] outlet
- [Above brand terms] sale
and any different combinations and capitalisations.
Brand Guidelines
All assets provided by Threadbare cannot be modified.
Social Media Content
In accordance with the ASA, if you wish to use affiliate links within your social channels and Instagram stories, you will need to use #ad as an identifier of content that has a commercial agreement attached to it.
Voucher & Coupon Codes
Affiliates should only post voucher codes given to them directly by the merchant or codes listed as generic codes on the Awin interface. If you use voucher codes that are not listed, your commission will be declined.
Affiliates must also remove all codes when they have expired. Any affiliates displaying invalid or expired codes may have their commission declined or their partnership terminated.
