LIAVELLA is a luxury handbag brand. All partners must represent the brand in a way that reflects its premium positioning. Approved affiliates will receive brand guidelines, which must be followed across all content and placements.
Commission & Validation
• 6% commission on validated sales
• Commission excludes VAT, delivery, and additional fees
• Commissions are not paid on cancelled, returned, failed, duplicate, or out-of-stock orders, or where terms are breached
Paid Search Policy
To protect brand integrity:
• Bidding on LIAVELLA brand terms (including variations and misspellings) is not permitted
• Brand terms may not be used in paid search ads or display URLs
• Affiliates must add LIAVELLA brand terms as negative keywords
Generic (non-branded) paid search is permitted.
Approved Promotional Methods
• Editorial and content-led placements
• Email marketing
• Organic and non-branded search
• Behavioural retargeting (where compliant)
The following are not permitted without approval:
• Cashback or loyalty sites
• Voucher / coupon sites
• Media brokering or sub-networks
General
• All content must align with LIAVELLA brand guidelines and maintain a premium, aspirational tone
• LIAVELLA reserves the right to remove affiliates or decline commission for non-compliance
• 14 days’ notice will be given for significant program changes where possible
We are focused on building long-term partnerships with partners who align with LIAVELLA’s values of quality, balance, and considered design.
