Theodore Grey London Branding Guidelines
Theodore Grey London is a luxury accessories brand centred around timeless design, understated elegance, and premium craftsmanship. We ask all publishers and affiliates to represent our brand in a way that reflects our quiet luxury aesthetic.
Brand Tone & Positioning
Please ensure all content feels:
- elevated and refined
- tasteful and premium
- authentic and trustworthy
- clean and minimal rather than overly sales-driven
Product Representation
Affiliates must:
- use accurate product descriptions and pricing
- clearly state product features, including genuine leather and MagSafe compatibility
- avoid exaggerated or misleading claims
Visual Content
We encourage:
- high-quality imagery and video
- clean, luxury-inspired styling
- neutral and sophisticated visuals
Please avoid:
- low-quality, blurry, or heavily filtered imagery
- misleading edits or altered product appearance
- association with offensive or inappropriate content
Brand Name Usage
Please refer to the brand as:
Theodore Grey London
Do not:
- use misleading variations of our brand name
- impersonate official Theodore Grey London channels
- create fake websites or landing pages using our brand identity
Paid Search & Promotions
Affiliates must:
- comply with our PPC and paid search terms outlined in the programme
- only use approved discount codes and offers
- not make false urgency or misleading promotional claims
Disclosure
All affiliate content must comply with relevant advertising guidelines, including clearly disclosing affiliate partnerships where required.
We value long-term partnerships with publishers who align with our brand values and customer experience standards.
