Vira is a South Asian, Ayurveda-inspired sensual wellness brand redefining intimacy as an essential part of holistic self-care. Founded by certified Ayurvedic Health Coach and Indian American entrepreneur Shruti Viradia, the brand offers thoughtfully crafted, plant-based products that bridge skincare and sex-care - supporting physical, emotional, and spiritual well-being through intentional rituals of touch and embodiment. Each formula is made with EU-certified clean ingredients and designed to elevate everyday intimacy. Launched in 2026, Vira is already being considered for leading beauty and sexual wellness awards, signaling its growing impact within the modern wellness landscape.
