Lendermarket Creator Creative Brief (2026)
About Lendermarket
Lendermarket is a European peer-to-peer investment platform regulated by the Central Bank of Ireland under ECSPR.
The platform allows investors to earn passive income by investing in consumer loans from vetted loan originators across multiple markets.
Key focus:
● predictable passive income
● transparent investment process
● EU regulated platform
● high yield alternative investment
● portfolio diversification
● 1% CB of their net invested funds during the first 90 days, if they sign up from your link
● Trustpilot score
● KYC takes max 6 min
Website: https://lendermarket.com
Campaign Objective
Primary goal:
● drive new verified investors and deposits
Secondary goals:
● brand awareness in EU markets
● educate about P2P investing
● explain passive income opportunity
● build trust via creator credibility
Success metrics:
● registrations
● verified accounts
● first deposits
● invested amount
Target Audience
Primary:
● retail investors in Europe
● people interested in passive income
● fintech / investing audience
● portfolio diversification seekers
Secondary:
● high net worth investors
● experienced investors
● alternative investment audience
Typical profile:
● 25–55
● financially curious
● interested in wealth building
● familiar with ETFs, crypto, or investing apps
Core Message (What To Communicate)
Creators should communicate:
● invest in loans and earn passive income
● earn up to 15% APY
● EU regulated platform
● easy onboarding and auto-invest features
● diversify investment portfolio
● transparent and user-friendly platform
● Low barrier entry, you can start with 10 EUR
● Support in 7 languages: ENG, GER, FRA, PL, ES,FI and IT
● website in 7 languages
Tone:
● educational
● trustworthy
● clear
● non-hype
● experience-based
Avoid:
● guaranteed profit claims
● “risk free” statements
● unrealistic earnings claims
Key Selling Points
Use when relevant:
● up to 15% APY
● buyback obligation on eligible loans
● automated investing (Auto Invest)
● regulated by Central Bank of Ireland
● transparent loan information
● portfolio diversification
● passive income generation
Content Formats
Best performing angles:
● “how I build passive income”
● “alternative investments”
● “testing P2P investing”
● portfolio diversification
● investing strategies
Creative Direction
Preferred style:
● authentic personal experience
● educational explanation
● transparent pros and risks
● platform demonstration
● real use case or example
Encouraged:
● screen recording of platform
● step-by-step explanation
● investment logic
● portfolio allocation context
Do Not Say
● guaranteed returns
● risk-free investment
● safe profits
● fixed income claims
● misleading performance statements
Tracking & Attribution
Performance is tracked based on:
● verified investors
● deposits
Deliverables & Approval
● draft must be shared before publishing
● compliance review required
● allow 3–5 working days for approval
