Players Couture UK

Please click here tPlayers Couture – Affiliate Branding Guidelines

Players Couture is a fashion-led fanwear brand, blending sport, culture and streetwear to create premium apparel that allows fans to represent their favourite players, teams and icons in a modern, wearable way.

Affiliates must position Players Couture as:

• Fashion and streetwear focused
• Premium and design-led
• Built around identity, culture and personal expression

Avoid positioning the brand as basic merchandise or discount-led apparel.

All affiliate content should reflect the Players Couture brand tone:

Recommended style:

• Confident and modern
• Clean and premium
• Focused on fans, identity and representation

Avoid:

• Spammy or exaggerated claims
• Misleading language
• Overly generic or low-quality descriptions

• Only approved Players Couture logos may be used
• Logos must not be altered, stretched, recoloured or distorted
• Maintain clear spacing around the logo at all times
• Use appropriate colour versions:
  • White logo on dark backgrounds
  • Black logo on light backgrounds

• Use official product imagery wherever possible
• High-quality lifestyle or mockup imagery is permitted
• Affiliates must not:
  • Misrepresent products
  • Alter designs in a misleading way
  • Add unauthorised branding or elements

• Products should be described as inspired by iconic players, teams, moments and culture
• Do not describe any product as “official” or endorsed
• Do not imply licensing, partnerships or approvals unless explicitly stated
• Messaging should reflect fashion-led, creative interpretation rather than official merchandise

• Affiliates are encouraged to highlight customisation features
• Suitable messaging includes:
  • “Personalise your fanwear”
  • “Create your own design”
• Do not promise guaranteed delivery times or instant dispatch unless confirmed

• Bidding on “Players Couture” and any brand variations is prohibited
• Affiliates may and are encouraged to target generic and non-branded keywords
• Ads must not imitate official Players Couture advertising
• Use of the brand name in display URLs requires approval

• Only approved discount codes and offers may be promoted
• Affiliates must not:
  • Create or promote fake discounts
  • Mislead customers on pricing or urgency

Affiliates are encouraged to:

• Showcase products in real-life styling
• Focus on fashion, identity and culture
• Highlight personalisation and niche appeal

Content must remain brand-safe and accurately represent the product.

Players Couture reserves the right to:

• Request edits or removal of affiliate content
• Suspend or remove affiliates who:
  • Misrepresent the brand
  • Breach these guidelines
  • Damage brand reputationo add your branding guidelines. If you do not have branding guidelines, enter 'No branding guidelines.'