Airies Branding Guidelines1. Brand Overview
Airies is a modern AI learning platform helping individuals and companies master real-world AI skills, automation, and workflows. The brand represents innovation, simplicity, and future-focused education.
2. Tone of Voice
Clear, confident, and forward-thinking
Practical and results-driven (focus on outcomes, not hype)
Simple and easy to understand
Motivational but not exaggerated
Avoid:
Overhyped claims (“get rich with AI”)
Technical jargon without explanation
Misleading promises
3. Key Messaging
Affiliates should focus on:
Learning real AI skills (not just prompts)
Practical use cases for business & career
Certification and career advantage
Automation & productivity gains
Approved angles:
“Learn AI the right way”
“Apply AI in real business scenarios”
“Get AI certified in days”
4. Logo Usage
Always use the official Airies logo (provided assets only)
Do not stretch, recolor, or modify the logo
Maintain clear spacing around the logo
Use on clean, uncluttered backgrounds
5. Visual Style
Clean, modern, tech-forward design
Light backgrounds preferred
Minimalistic layouts
Use gradients or subtle tech-style visuals where appropriate
Avoid:
Cluttered graphics
Low-quality or pixelated visuals
Outdated or overly corporate design
6. Do’s and Don’ts
✅ Do:
Promote real benefits and learning outcomes
Use clear CTAs (e.g. “Start learning AI today”)
Keep messaging simple and direct
Target students, professionals, and companies
❌ Don’t:
Misrepresent Airies as a “get rich quick” system
Use spammy or misleading ads
Make false claims about earnings or guarantees
Run ads that damage brand reputation
7. Compliance
All promotions must comply with local advertising laws
Affiliates must disclose affiliate relationships where required
Any misleading, deceptive, or unethical promotion will result in removal from the program
8. Assets
Affiliates will be provided with:
Logos
Landing pages
Discount codes
Marketing materials
Custom creatives may be used but must follow these guidelines.
9. Contact
For approvals, custom campaigns, or partnerships, contact: js@airies.app
