Products Sold:
* Pool tables
* Air hockey tables
* Table football tables
Target Market:
United Kingdom customers only.
Primary demographic:
Upper-middle-class homeowners who want to create premium home entertainment spaces.
Typical customers include:
* Homeowners with large houses
* People building games rooms
* Garden room / man cave / entertainment space owners
* Families investing in high-quality home leisure products
* Customers with disposable income
Brand Positioning:
House of Leisure should feel like a premium but approachable brand.
Not cheap or budget.
Focus on quality, experience, and lifestyle.
Tone of Voice:
* Professional
* Knowledgeable
* Aspirational
* Friendly but premium
* UK English spelling
Avoid sounding like a discount store.
Marketing Angle:
Focus on:
* Premium lifestyle
* Family entertainment
* Home upgrades
* Games room culture
* Quality craftsmanship
* Long-lasting products
Customers are buying a lifestyle upgrade, not just a product.
- When creating content:
Write in a way that builds trust and encourages purchase decisions.
Always assume the audience is UK-based homeowners with disposable income. -
- CONTENT RULES
Always write using UK English.
Focus on benefits, lifestyle, and quality rather than just features.
Avoid sounding cheap or discount-focused.
Position House of Leisure as a trusted premium games room retailer in the UK.
Encourage customers to imagine creating the perfect home entertainment space. - Write in a way that builds trust and encourages purchase decisions.
- Always assume the audience is UK-based homeowners with disposable income.
Promotional Guidelines
Publishers should focus on:
- Premium home upgrades
- Games room inspiration
- Lifestyle and entertainment content
- Family and social experiences at home
Content that highlights the aspirational and lifestyle benefits of our products performs best.
Key Selling Points
- High-quality, durable products
- Designed for premium home environments
- Ideal for games rooms, garden rooms and home bars
- Strong gifting and lifestyle appeal
- Products that encourage social and family interaction
