About the Brand
Dinny Hall is a contemporary fine jewellery house renowned for its sculptural, design-led pieces and enduring craftsmanship. With a focus on modern heirlooms, the brand blends timeless elegance with a distinctly directional aesthetic.
Programme Overview
We invite a select group of premium publishers, editors, and creators to partner with us via the AWIN platform.
Our affiliate programme is designed to foster long-term, high-quality partnerships, rewarding thoughtful, brand-aligned content that resonates with a discerning audience.
Commission & Benefits
Competitive commission rates tailored to publisher quality - 30-day cookie window - Average Order Value aligned with luxury jewellery sector - Access to curated creative, seasonal campaigns, and product launches - Opportunities for exclusive collaborations and bespoke partnerships
Our Ideal Partners
We work best with publishers who embody a premium, editorial-led approach, including:
- Luxury fashion & lifestyle publications
- High-end content creators and influencers
- Curated shopping and gifting platforms
- Bridal, occasion, and fine jewellery specialists
Brand Alignment & Content Standards
To maintain the integrity of the Dinny Hall brand, all affiliate partners are expected to:
- Present the brand in a refined, aspirational, and design-led context
- Ensure all content reflects a luxury positioning
- Use approved imagery and avoid excessive promotional language
- Accurately represent pricing, materials, and product details
- Clearly disclose affiliate relationships where required (#ad / #affiliate)
Promotional Guidelines Encouraged:
- Editorial features (e.g. “Investment Jewellery”, “Modern Heirlooms”)
- Gift guides and curated selections
- Occasion-led storytelling (weddings, milestones, personal gifting)
- Social content with a considered, premium aesthetic
Not Permitted:
- Brand keyword bidding (e.g. “Dinny Hall”) in paid search
- Voucher, cashback, or discount-led positioning without prior approval
- Use of unauthorised promotional codes
- Misrepresentation of offers or pricing
- Deceptive or low-quality traffic practices
Paid Search Policy
Affiliates must not:
- Bid on “Dinny Hall” or variations/misspellings
- Direct link to the website via PPC without explicit approval
Validation & Payment
- Transactions are validated following the returns period
- Commission is paid via AWIN in line with their standard schedule
- Returns, cancellations, or invalid orders will not be commissioned
Partnership Approach
We prioritise quality over scale and actively seek to build meaningful relationships with our partners.
Select affiliates may benefit from:
- Increased commission rates
- Early access to new collections
- Exclusive content opportunities
- Gifting and collaborative campaigns
Join us If you are a publisher who values craftsmanship, storytelling, and elevated design, we would be delighted to hear from you.
For exclusive opportunities or programme enquiries: ellis@dinnyhall.co.uk
